Sunday, August 17, 2008

Study: Fastest Growing US Companies Rapidly Adopting Social Media - ReadWriteWeb

Study: Fastest Growing US Companies Rapidly Adopting Social Media - ReadWriteWeb: "A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. 77% of respondents now report at least some use of a social media tool in their business."

I did not find the results of this study surprising at all. I was talking to some people at Harcourt once about a new hire. They had two nearly identical candidates both with internships and a freshly minted degree. They went for the candidate who was comfortable with blogs. Creating a student success like our HIM 101 course at Tacoma Community College is not just an eccentric choice of technologies; using social media tools for teaching and learning prepares the students for the actual workplace. In all my years in the private sector as an employee or consultant, no one has ever asked me to take a multiple choice test or write a ten page paper. There are things that need to be written, but they are almost always written collaboratively. We do a great disservice by not including those skills in our teaching and assessment.

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