Showing posts with label TED Talk. Show all posts
Showing posts with label TED Talk. Show all posts

Wednesday, January 09, 2013

Create Your Own TED Talk in Six Steps

vintage magic tricks
I have written here and there about TED Talks in the past . I have gotten a lot out of TED Talks, there is a lot of good stuff there - they are also elitist, expensive, and closed in an era where the answer is going to come with opening things up, but never mind that now! There will soon be a TED Talk crisis. There are over 1400 of them online. Much of the drek, apparently, has been curated out for you by the corporate curators; ideas that are not linked on their site that may not, according to TED, be really worth spreading. This means that there are thousands and thousands that may not have made the cut. How many TED events and talks have to be held to find the ones worth spreading? I imagine a lot. This is the crisis. They are going to be running out of "geniuses" any day now. Pretty soon, ordinary gardeners will have to talk about plants, poets will have to talk about art, and bus drivers will have to give talks on psychology and human nature. Then again, who really knows more about the human psyche than someone who has been driving a bus for 20 years? But the problem is that bus drivers are not educators, corporate presenters, or lifestyle coaches, how will they be able to create an inspirational TED Talk? Fortunately, after much analysis and careful thought and a couple shots of espresso, I have found the formula.

If you want to create your own TED Talk, you only have to follow these six steps 1) Have a vague goal, you don't have time for details; 2) Distract the audience with a non-tangential demonstration; 3) Provide a link to your idea with the latest buzzwords in science; 4) About mid-way give an inspired rhetorical question; 5) Your breathless climax should be a double down on the rhetoric; 6) Finish off with the implication that your audience is what really makes it all possible. How does this work? Here is an example talk:
  1. Vague goal: You want to cure illiteracy while restoring wonder to the world. 
  2. Non-tangential demonstration: You perform a magic trick you learned once as a child. 
  3. Tenuous scientific link: You claim that the ball that disappeared from your hand and was pulled from an audience member's ear actually represents the quantum foam. 
  4. Inspired rhetorical question: “What if instead of one ball, there were a thousand? Or a million? Or one ball for every illiterate child in the world?” 
  5. Breathless climax: “Okay now imagine two.” 
  6. Finale: “This just goes to show that many large groups of passionate people with unlimited resources can make magic happen.” Bow to thunderous applause. Exit juggling. 

Note: For more on form and specific vocabulary, Stephen Warnicke did a mind-blowingly awesome TED Talk on that.
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Sunday, April 01, 2012

Innovation: Of Tide Mills and TED Talks

Tide mills, along with riverine ship mills, we...Tide mills, along with riverine ship mills, were a major early medieval technological advance, allowing to tap the tidal power along the Atlantic Coast for milling. (Photo credit: Wikipedia)Watching TED Talks this morning made me think about how different the cultures of innovation are now and a thousand years ago. The TED Talks tend to promote the myth of the lone, gifted super genius entrepreneur. Nothing particularly wrong about that but it is a cultural construct and myth that rarely acknowledges the past work of others, graduate students, adjuncts, the labor or the laborers, the dead ends that others went down so you didn't have to, and positions of privilege.  I would like to see a "TED Talk" of a 6th Century Irish monk from the west coast of Ireland to talk about alternative sustainable energy and if they did that, we would notice a lot of really familiar ideas and "innovations" such as tide mills.

Tidal mills were used since Roman times for grinding mills for cereals (wheat flour) and salt. They have existed for centuries (possibly millennia in some places) along the European Atlantic coast (Ireland, Holland, Britain, Belgium, France, Portugal and Spain), located mainly in pipes, canals and rivers, where the potential energy of the tides was maximal, which allowed them to run for about six hours by flood-tide cycle. They basically existed where ever the Romans built roads. And they were also picked up later by the  monasteries who were often headed up by missionaries from Rome.

I don't know if our star monk could bring in a Powerpoint presentation - maybe he could tell the highlights of the story in stained glass or in an illustrated parchment. But notice that we don't have a record of that particular monk. We don't because they tended not to see themselves as tenure track wunderkind but as a part of a community and, for good or ill, part of the "Great Chain of Being." I think if your innovations survive a thousand years, you should at least get rewarded with a sabbatical or something. We know of very few Roman or monastic innovators by their names. There was learning, apprenticeship, and mastery but it was for a community and tended to not be for any one person's particular gain. No one copyrighted or patented the aqueduct. These were truly, in the best sense of the word, civic works.

The TED Talk I listened to this morning was with David Sadoway who is developing liquid metal batteries. I loved that he gave a shout out to Volta, and his graduate students and assistants - that happens rarely in these talks, mostly because they are so pressed for time and they have to get the ideas out there in that small amount of time.

Which brings me to my next point about cultures of innovation: I love hearing that the Chinese can't innovate: they invented the compass, gunpowder, paper, and the printing press to go with it. What they don't have is a culture of mentorship, entrepreneurship, and creativity that David Sadoway talks about. When they get that, Silicon Valley will seem like a pretty quaint little place.


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